"Your mission is to get as many votes for your pet as you can in any given calendar month. The top 20 pets each month with the highest valid votes will go through to our Grand Final. If you are one of the Grand Finalists, your pet will be judged by an independent panel of judges. They will judge your entry form reviewing name of pet, description and any photos you have uploaded, selecting a number of prize winners, including the Grand Prize Winner (who can win up to $1,000,000!)" From Petmillions site