I bought some in sainsbury's yesterday and it seems to go down well (not as well as Hills)
Apparently, all natural ingredients.
You can order a trial 350gram pack for £1.49 with free post (same price I paid in sainsburys) 2 flavours, salmon or chicken.
Its Joe Inglis, the TV vet (& his cat Jill)
He also does Joe & Jacks dog food
They also sell a book for £6.99 of recipes for homemade cat (or dog) food.
http://www.petskitchen.co.uk/index.asp