I think so, I couldtn find it in my Asda last week, although I did find it in Morrisons - years ago I was told that only certain supermarkets had the right to sell certain lines of HiLife, so I wonder if Morrisons have won. Cherish is slightly different than essentials, they dont have the same meat content, but I Can't remember which has more. I am sure the price in Morrisons was very similar to Asda, but I will be going back at some point next week to check out the Felix offer, so will have a look for you