So I was just checking the price of these on Zooplus (and actually my local petshop is selling the 400g pack cheaper!) and had a quick check of the ingredients...
Almo Nature holistic croquettes on Zooplus list of ingredients: Brown rice, Salmon meal, Fresh salmon, Salmon oil, Lucerne, Whole Linseed, Vegetable Pomace, Grape-seed Extract, Green Tea Extract, plus vitamins and minerals.
My current pack of Almo Nature holistic croquettes: Fresh salmon (>26%) 100% organic brown rice, 100% organic cheese, corn, poultry meal, fish meal, chicken oil, eggs, fish oil, whole linseed, brewers yeast, DL Methioninine, fructo-oligosaccarides, yucca extract, rosemary oil, alpha tocopheral mix, plus vitamins and minerals.
It looks to me like I have an older pack and this is kind of borne out by something the pet shop owner said about this particular line being discontinued (i.e. that line being changed and reintroduced with a different ingredient list!)
If Zooplus has the newer pack then the first ingredient you see is Brown rice rather than fresh salmon, suggesting rather more rice than salmon in the new packs plus NO mention of amount of salmon, suggesting probably less than the 26% min in the old packs. Also, no cheese in the new packs .
Obviously almo are resorting to the use of more of the cheaper ingredient brown rice, like so many pet food manufacturers - bet your bottom dollar they arent going to shout about 'new improved' recipe and are hoping no-one will notice