I made a toy out of a silicon fish lure (without the metal hook of course!), attached a string and tied it on a stick, it was a huge hit with my cat, he goes nuts over it. it is colourful, wiggly and chewy, and so much more durable than a store bought cat toy. It only cost 2€ for a package of 5, heck I thought I could start a business with this lol.