Anyone heard of this? Is it new? I noticed it in PAH today. It's a wet food and comes in trays like the Olli wet food. It's 90% meat and contains no cereals or added sugar. Ingredients: fresh chicken (90%), scottish salmon oil, cranberry, taurine, minerals & vitamins. Costs 49p for 125g. I bought 2 and gave them one for their tea tonight. Went down well (but everything does here!).