I suppose they are entitled to as we change a lot of stuff like:Marathon to SnickersJif - Cif Mary
Two of the adverts, they call it Kattomeat for some reason:https://www.youtube.com/watch?v=v55d3L4T3Iwhttps://www.youtube.com/watch?v=eHq2DhRIWiE
I can still smell the original Kitekat if I close my eyes; nothing worse than a big kiss from a cat who'd just devoured a bowl of the mushy pink stuff