The thing is, he likes being stroked on the nose, and I'll often *boop* him on the nose too which is a really gentle touch, when I've been telling him off for licking it's not been much more than this but with a stern 'no' so he might be getting confused between being told off and an affectionate boop. I'll try and be persistent with putting him down and saying no though, but I don't want him to think tthat he's being told off for being affectionate, just for being too licky