I think I may be misinterpreting - the box says cereal (min.4% rice) but as total cereals must surely be more than 4%, rice can't be all of it
chicken in brown pellets, carrots in orange, green veggies in green and rice in white - doesn't mean there isn't artifical colourants too though
Cereals will mean rice, wheat, soya and other bits and bobs left over from milling various grains, they only say rice 4% as if they want to claim a flavour it has to be a minimum of 4% said flavour to declare it on the bag.
Will also have 'contains permitted EC additives' written somewhere, if you were to mash 1g carrot into 99g cereal it wouldnt colour the resulting product to an acceptable level so the green orange etc is added to appeal the buyer
but I am beginning to wonder if we are being persuaded to pay more than we need for very little gain
Most dry foods are made cheaply with poor quality grains, its the colourants and other chemicals in cheaper brands that bother me which is why the little dry i do feed i pay more for and recommend others to try.
compared to Royal Canin Exigent, there seems to be little difference - main one is that RC lists poultry protein before vegetable protein, and that is reversed on the Go-Cat - overall protein is 1% higher in the RC
Its not the listed protein that really counts but the source of it, the go cat protein isnt made up from as much meat as premium brands so isnt as easy for the cat to process.
If trigger is really lacking weight on him have you considered his thyroid, not all hyper t cats are text book and have the ravenous appetite normally associated with the problem