Just seen the latest iams dry food ad (I've seen it before but never paid much attention to it). Aside from the fact that it's Iams, I'm fuming that they are implying a bowl of iams dry is better nutritionally than wet food (any brand)
And that they are playing up the cheaper cost. That is bound to appeal to a lot of people in the current economic climate but I hate the idea of people switching from wet to dry food without understanding the implications and based on that ad
And as to their claim that the iams dry has "better nutrition" than wet foods in general
On a dry matter basis, most wet foods have more protein than dry foods.