I have seen three places selling this at a good price recently. My Co-op are selling the 4 pouches of Active for £1.05, Farmfoods are selling the 4 pouches of Active and In Home for £1 a box, and The Range had an offer on Fri (i hope it is still there next weekend when I go!!), 25% off, both wet and dry. Meant a 12 pouch box was £3.99, and 4 pouch box £1.49. Can't remember dry food price.