I do find however that if you advertise in certain papers it is not worth it as unfortunately it is read by not the type of people who read them that we would wish to home too. I know that sounds horrid but it is the truth.
I think she means that as long as home checks are done throughly then advertising in the free ad mags wouldnt be so bad
I know the free papers/sites/adtrader is not appealing to most but its not where you advertise but how homechecks etc are done......if that make sence.