Hi Rosella,
Good question … we're not gathering email addresses to market to you or anything like that. But it IS marketing in a more positive sense … we're a market research company and we want to make products better. From that point of view your opinions are very important and they will be used to improve the products made by our clients (a British, family-owned pet food business) and the way they are marketed (i.e. to better reflect the positive things about them).
An even bigger agenda is to develop an objective view on what pet owners need that we can take to retailers so they, in turn, can understand how to sell products that better meet your / your pets' needs.
I hope that helps?
Kind regards, Robin.